helping creative entrepreneurs
find more balance

take time

for yourself

High resolution still life of notebook, sunglasses, palm leaf, and candle. Creative entrepreneur working on brand strategy in online course for building brands with care.
High resolution image of laurenleaf sitting on couch working on computer. Creative entrepreneur working on brand strategy in online course for building brands with care.
Laurenleaf holding notebook looking to side. Creative entrepreneur working on brand strategy in online course for building brands with care.
High resolution headshot of laurenleaf sitting in chair surrounded by palm leaves. Creative entrepreneur working on brand strategy in online course for building brands with care.

About Me

Nice to meet you!

My name is Lauren Johnston and I’m a full-time creative, studio owner, and mom. With over 8+ years of hands-on experience working with brands on design, branding, and creative consulting, my passion is helping female entrepreneurs find more balance and bring out the best in themselves.

My day job is running operations at Cactus Country, a design studio based in Los Angeles, California. In other words, I’m a professional mood boarder, problem solver, project manager and people person. I started this platform to romanticize living a more creative, balanced lifestyle and hope to inspire others to do the same.

Follow me @laurenleaf for more behind the scenes of running a business, navigating motherhood, daily routines, and mental wellness.

  • Stylized line drawing of a desert mountain landscape with sun and clouds. Creative entrepreneur working on brand strategy in online course for building brands with care.

    Running a business

    Follow along for my tried & true hacks and routines for running a business from putting together proposals, to business plans and finding your dream clients.

  • Stylized line drawing of poppy flowers. Creative entrepreneur working on brand strategy in online course for building brands with care.

    Embracing Creativity

    Finding your own creative voice in the world and sharing it with others can feel so intimidating, but everyone has their own unique gifts.

  • Stylized line drawing of steaming coffee cup on napkin with pen. Creative entrepreneur working on brand strategy in online course for building brands with care.

    Balancing Act

    Not wanting to do motherhood and business ownership alone? I feel you. My goal is finding the "flow" vs. the never-ending journey for more balance.

  • Stylized line drawing of a simple adobe home with smoke coming out of chimney. Creative entrepreneur working on brand strategy in online course for building brands with care.

    Motherhood

    Let's be real, motherhood changes you. It's so important to grow outside of who you are as a mom and be an example for your kids to see the best version of you.

Ready to build a brand with care?

This course will help you find out how to turn your passion into a thriving, creative business. We’ll highlight all of the aspects to start your own journey as a creative entrepreneur and how to build your own successful brand with care.